The years ahead will bring fascinating breakthroughs to the intersection of television and online shopping. People will be able to instantly purchase the clothes and accessories that actors are wearing, furniture, and decorations in the backgrounds, the cars on the streets in the movies, and so forth.
The years ahead will bring fascinating breakthroughs to the intersection of television and online shopping. People will be able to pause the TV show, movie, music video, or runway show that they are watching, click on the item that they are interested in right there on the screen, and instantly purchase that item with one click, then seamlessly continue playing whatever video they were watching. VisualTargeting® has integrated a brand new technology thatʼs been around for only two years, built in the United Kingdom, and it is clear that it is the first to permit this type of entertainment. At the start, this will be on laptops and smartphones, and it will quickly transition onto television.
Viewers will be able to instantly purchase the clothes and accessories that actors are wearing, the technologies, furniture, and decorations that are in the backgrounds, the cars on the streets in the movies, and so on. International retail visionary Bruno Mascolo who built and sold the innovative product line TIGI BedHead, to UniLever for $412 million, has made retail history by making the product experience entertaining, and refers to this type of general experience as Entertailing, a hybrid of Entertaining & Retail.
This milestone move to bring online shopping and television entertainment together, will provide unlimited product placement opportunities that are organic, natural and non intrusive. Furthermore it will create new opportunities for streaming television content with less need for generic mass market advertising to pay for the airtime, and television advertisements will become personally targeted to the individual viewerʼs verified interests. It will be a complete revolution in the way people shop, and it will tremendously empower the television and motion picture entertainment experience for all.
VisualShopping℠ is available for preview and Strategic Partnership. Initial entertainment product partners who have made VisualShopping℠ agreements with VisualTargeting® include retail world leaders like Walmart, Amazon and Target, responsible for more than $882 Billion per year in revenues.
VisualTargeting® is the new industry standard in design, trusted by Fortune 500s, Businesses, Bestsellers and Celebrities, in 182 countries. VisualTargeting® is an Adobe Solution Partner.
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